We work to democratize technological innovation and to digitize traditional commerce
T-ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica and Cisco.
There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.