We work to democratize technological innovation and to digitize traditional commerceWhat is T-ZIR?
T-ZIR is an innovation center applied to the entire value chain of the retail sector, based in Zaragoza and with international projection. It's a center born with the aim of anticipating and creating new consumer solutions in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica, HMY Group and Cisco.
There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.
❏ EVENTPhygitalitation of the exhibition the Balenciaga Century
T-ZIR sponsors the exhibition "The century of Balenciaga" to promote the transmission of culture through new technologies uniting in a single experience the physical, digital, social and emotional.
❏ PUBLICATIONInternet report of things: The value of small things
Through a platform new relationships are enabled, not only between people but between things and people and between the things themselves. It is precisely this type of relationship that gives rise to the concept of the Internet of Things (IoT).