The retailers and shopping centers participate in the detection of the challenges of the programs, each startup is joined by a retailer with whom it works during the months of acceleration with the objective of reaching the Demo Day with a pilot implemented. The prize for the winning solution is the financing of the implementation of its solution in physical or digital stores of the T-ZIR retail network.
To attract and retain innovative talent, we want to create a benchmark ecosystem in Europe in which the experiences and solutions of the future emerge, which respond to the challenges faced by retail and the value chain of the retail sector.
Support the entrepreneurs, motivate them and direct them so that their ideas and projects become real pilots in the market.
Improve the projection, scalability and access to resources and financing of innovative and entrepreneurial talent.
Know the customer: understand the customer's behavior to offer a personalized experience.
Online and offline hybridization: the fusion of the physical and digital world into a single shopping experience.
Obtaining data as a process: optimizing the process of obtaining and exploiting data.