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What is T-ZIR

T-ZIR is a center of innovation applied to the entire value chain of the retail sector, based in Zaragoza and with international projection

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A center born with the aim of anticipating and creating the solutions of the new consumer in an entrepreneurial ecosystem and with the support of each of its partners: Grupo Iberebro, Intel, Microsoft, Telefónica, HMY Group and Cisco.

There is currently a digital divide between the demands of consumers and the service that most stores and shopping centers offer.

T-ZIR focuses on the digitalization of traditional commerce and the democratization of technological innovation.

Carmen Herrarte, Director of T-ZIR

We have already achieved through the accelerator to market solutions from our startups in which technologies such as augmented reality, virtual reality, hyperreality or Big Data are accessible to retailers and medium-sized shopping centers.

Download presenter T-ZIR

T-ZIR's blog will be available shortly.